With food service and normal importer customers on both US coasts, Southern Produce is well positioned to maximise its returns for kiwiberry and New Zealand kiwifruit. As a result, there has been significant growth in exports of kiwiberry and NZ kiwifruit over recent seasons.
Customers include ProAct USA, a very large distributor direct to foodservice and catering companies across North America, and AJ Trucco, a specialist in the 12- month supply of kiwifruit and added value products on the east coast.
Southern Produce has an established and ongoing collaborative kiwifruit marketing programme of NZ Kiwifruit in the eastern seaboard of the United States. This has been a successful programme targeted – through its customer in New York – to a range of small retail and wholesale customers. The success of this programme has been based on the ability to supply customers normally ‘further along’ the sales chain. Pre-pack and other added-value components have also ensured returns to the NZ grower have been very competitive.